The ‘Queen Victoria Memorial Hall’ was opened on Wednesday, 23rd. August, 1905, by the Mayor, Ald. Joseph Davies, following a civic procession from the Town Hall at 1.00 pm. The ceremony was followed by a ‘Competitive Concert’ (Eisteddfod), starting at 2.00 pm in the afternoon, and 6.00 pm in the evening.
The idea of Assembly Rooms for the town had been floating about for several years and the basis of a building fund was the profit from a successful Eisteddfod held in Lampeter in 1894. When Mr David Lloyd, solicitor, offered the site then fund-raising began in earnest. Unfortunately, David Lloyd died in 1901 and never saw the hall completed.
When enough money had been raised a local architect, Bankes-Price, was engaged, and the builder was Lewis Davies. However, the money ran out before the end of the project and there was difficulty getting a loan for the remainder. The situation was saved by J. Ernest Lloyd, the Town Clerk, and son of the late David Lloyd, who lent the Town Council the money at very reasonable rates. This loan was gradually paid back by the Town in the years following 1905.